The secret to overcoming the ‘free legal advice’ trap

Do you find that too many enquirers that ring, write or show up on your door are too interested in free legal advice, rather than becoming a client?

Is it frustrating and irritating for you, when you spend time, effort, effort and resources on attracting clients to your business, only to find that a lot of the people who enquire are not suitable to work with you?

Whether they just want more information, are seeking free legal advice, or aren’t in a position to become a client of yours - these problems cause headaches, stresses and wastage.

One of my clients is a Sydney based family lawyer.

His firm were spending thousands of dollar on advertising campaigns that promoted an offer of a ‘free 15 minute’ consultation.

How were the advertising campaigns built?

The firm employs a marketing team and has a budget assigned for Google advertising.

In 12 months, the firm had over 1000 enquiries.

Of those enquiries, 200 of these ‘free 15 minute’ consultations were held - where a junior lawyer would prepare for the session, conduct the consultation and follow-up after the appointment.

Can you guess how many of these 200 free consultations became clients?

Just 2.

That’s hundreds of thousands of dollars spent on this marketing campaign, for very little return.

This lead to frustrated staff, in-house bickering, wastage and too much time spent chasing clients, rather than actually helping clients with their separation and divorce matters.

In this position or a similar one, wouldn’t you rather be focussing on prospective clients who can afford to pay your fees, who are ready to take action and who trust your judgement?

Wouldn’t you rather spend more time actually helping people reach positive outcomes in their matters, rather than sifting through all types of enquirers and wasting time and money attracting the wrong types of people?

Well, here’s the situation that many of the leading firms and lawyers enjoying - because of their position in the market, they are able to enjoy a consistent flow of high-value referrals.

Referrals really are the gold-standard of clients. They sign-on faster, they’re easier to deal with, they’re more trusting of your advice, they’re more profitable AND they’re four-times more likely to refer other new clients to you.

So how do you reach a position in the market where you’re getting a consistent flow of high-value referrals?

Well here’s the secret that no one is telling you about.

The truth is, the fastest and simplest way to generate a consisten flow of high-value referrals is by introducing what’s called a ‘Referral System’.

What is a ‘Referral System’?

Put simply, it’s a step-by-step, easy recipe to follow that’s going to multiply the number of high-value referrals you’re going attract.

How do I know this?

My clients follow this system and they tell me how well it works for them.

How can you learn the system?

I’ve put together a free 20 minute how-to video lesson, that is going to take you through every element of this step-by-step recipe.

Where can you sign-up?

When you fill out and submit the form below, I will send all the details straight to your inbox on how you can access the free how-to video lesson. It’s as simple as that.

Why should you do it now?

I promise you that you’re going to learn something you haven’t seen before.

I know that if you’re facing the challenges that I’ve spoken about above, they don’t magically disappear. The more time you allow them to grow, the worse they become and the harder it is to reverse the damage.

The wasted time, the wasted effort, the wasted resources.

The failing campaigns, the frustrations and stresses.

You can put an end to that.

And I want to help you solve these challenges, starting right now.

Please note, there are limitations on how many people can access the how-to video lesson. I’ve done this intentionally because I only want to teach lawyers who are serious about making a change in the way they attract clients to their firm or practice.

This lesson is only available for a limited time, so if you want to lock-in your spot, then fill out the form below now and I look forward to seeing you inside the class.

Best Regards,

Nathan Tripolone

Director | Realtime Results.

Nathan@realtimeresults.com.au

PO BOX 2 Cammeray 2062 NSW